NEXT GEN feedstocks provide an opportunity for fibre independence, reducing reliance on imported wood. China, as the largest importer of wood pulp and a worldwide shipper of packaged goods, has outsized potential to shift. Scaling NEXT GEN is complementary with numerous Chinese government regulations.

By 2028, regulations in China incentivize a market-leading transition to low carbon fibre supply for the global viscose and packaging sectors, boosting the economy and setting precedent for surrounding regions and trade partners.

By 2033, NEXT GEN mill construction has intensified as have retrofits of industrial wood-based mills to NEXT GEN. NEXT GEN production surpasses 17M tonnes per year across Asia and the Middle East and reduces logging pressure off Ancient and Endangered Forests around the world.