10 Year NEXT GEN Transition

See how catalyzing 60,000,000 tonnes of NEXT GEN alternatives reduces GHG emissions, diverts waste, creates jobs, and keeps vital forests out of paper, packaging, and textiles.


Asia & Middle East

NEXT GEN feedstocks provide an opportunity for fibre independence, reducing reliance on imported wood. China, as the largest importer of wood pulp and a worldwide shipper of packaged goods, has outsized potential to shift. Scaling NEXT GEN is complementary with numerous Chinese government regulations.

By 2028, regulations in China incentivize a market-leading transition to low carbon fibre supply for the global viscose and packaging sectors, boosting the economy and setting precedent for surrounding regions and trade partners.

By 2033, NEXT GEN mill construction has intensified as have retrofits of industrial wood-based mills to NEXT GEN. NEXT GEN production surpasses 17M tonnes per year across Asia and the Middle East and reduces logging pressure off Ancient and Endangered Forests around the world.

  • 21.8MTonnes of GHG emissions avoided
  • 12.3MTonnes of agricultural waste diverted
  • 0.57MTonnes of textile waste diverted
  • 3800Green jobs created
Investment ($USD)$7.1B
Annual production (tonnes)5.4M