10 Year NEXT GEN Transition

See how catalyzing 60,000,000 tonnes of NEXT GEN alternatives reduces GHG emissions, diverts waste, creates jobs, and keeps vital forests out of paper, packaging, and textiles.



Europe is a leading consumer and producer of pulp, viscose, and paper. It has a suite of policies that support circularity and halt products from degraded forests. It has significant volumes of textile waste and a cadre of innovators. It is well-positioned to scale NEXT GEN production.

By 2028, measures such as zero interest loans for circular manufacturing attract leading NEXT GEN ventures to build in Europe and conventional producers to retrofit mills. Public and private collaborations drive significant on-ramping of these low carbon solutions.

By 2033, paper, packaging, and viscose markets routinely preference low-carbon NEXT GEN alternatives to wood that support both corporate and regional climate and biodiversity targets. NEXT GEN production in Europe expands to 4M tonnes per year, attracting conventional producer and investor attention.

  • 4.6MTonnes of GHG emissions avoided
  • 2.6MTonnes of agricultural waste diverted
  • 0.12MTonnes of textile waste diverted
  • 800Green jobs created
Investment ($USD)$1.5B
Annual production (tonnes)1.2M