Europe is a leading consumer and producer of pulp, viscose, and paper. It has a suite of policies that support circularity and halt products from degraded forests. It has significant volumes of textile waste and a cadre of innovators. It is well-positioned to scale NEXT GEN production.

By 2028, measures such as zero interest loans for circular manufacturing attract leading NEXT GEN ventures to build in Europe and conventional producers to retrofit mills. Public and private collaborations drive significant on-ramping of these low carbon solutions.

By 2033, paper, packaging, and viscose markets routinely preference low-carbon NEXT GEN alternatives to wood that support both corporate and regional climate and biodiversity targets. NEXT GEN production in Europe expands to 4M tonnes per year, attracting conventional producer and investor attention.