North America is one of the world’s largest users and producers of pulp and paper. It is also a major agricultural region and source of textile waste. Innovation has already established close to 500K tonnes of NEXT GEN capacity, making this a key region for accelerated scale-up over the decade.

By 2028, catalytic financing and impact investors bring capital for a new, low-carbon manufacturing sector. The abundance of agricultural residues and textile waste positions the region to be an early NEXT GEN hub with reduced pollution, job creation, and diversified economic stability for farmers.

By 2033, Next Gen mills gain deeper market share attracting conventional producer and investor support. 13M+ tonnes of NEXT GEN pulp is now in production annually across the US, Canada, and Mexico - taking the pressure off climate-critical forests like the temperate rainforests and Boreal forests.